Privacy Policy

Last updated: 10 April 2026

Controller: Michael Freeman trading as Panasonic Store Inverness, 112 Academy Street, Inverness, IV1 1LX
Contact for privacy matters: sales@freemanretail.co.uk | 01463 716646

1. Introduction
This Privacy Policy explains how Panasonic Store Inverness collects, uses, stores and shares personal
information when you visit our website, contact us, place an order, ask us to deliver or install goods, register for
marketing, apply for finance, or otherwise deal with us.
We want this policy to be legally solid, but also easy to understand. If anything in it is unclear, please contact us
using the details above.

2. The personal information we collect
The information we collect depends on how you deal with us. We may collect the following categories of
personal information:
• Identity and contact details - such as your name, billing address, delivery address, email address and
telephone number.
• Order and account information - such as the products you buy, your order history, account details, and any
notes needed to fulfil your order.
• Delivery and installation information - such as access details, installation requirements, appliance removal
requests, and other practical information needed to complete delivery or installation safely.
• Payment and finance information - such as payment confirmation and, where you choose a finance option, the
information required to process that application through the relevant finance provider.
• Communications - such as emails, phone calls, messages, complaint records, service queries and aftercare
enquiries.
• Website and device information - such as IP address, browser type, pages visited, cookie identifiers and
consent preferences collected through our website and analytics tools.
• Marketing preferences - such as whether you have asked to receive news, offers or updates from us.

3. How we collect your information
We collect personal information directly from you when you:
• buy from us in-store or online;
• create an account or use our website;
• ask us about products, availability, delivery, installation or repairs;
• request a callback, quote or visit;
• subscribe to email marketing or other updates;
• apply for finance;
• contact us by email, telephone, social media or in person.
We also collect limited information automatically through cookies and similar technologies when you use our
website. More detail is set out in our Cookies Policy and cookie consent tools.

4. How we use your information and our legal bases
Under the UK GDPR, we must have a valid legal basis for using your personal information. The
legal basis we rely on depends on why we are using it.
To process orders and provide our services
This includes taking payment, arranging delivery, installation, collection or recycling, and managing
your order.
Legal basis: Contract (processing is necessary to fulfil your order).
To deal with enquiries before purchase
This includes responding to product questions, availability checks and service enquiries.
Legal basis: Legitimate interests and, where appropriate, steps taken before entering into a
contract.
To provide aftercare and customer support
This includes handling complaints, managing warranties, keeping service records and resolving
issues.
Legal basis: Contract, legitimate interests, and legal obligation where consumer law applies.
To maintain business records and comply with legal obligations
This includes keeping accounting records, tax records and fraud prevention controls.
Legal basis: Legal obligation and legitimate interests.
To send marketing communications
This includes sending news, offers and updates where you have opted in or where we are permitted
to contact existing customers.
Legal basis: Consent where required, or legitimate interests where allowed.
To operate and improve our website
This includes analysing website usage, measuring performance and improving functionality.
Legal basis: Consent for non-essential cookies where required, and legitimate interests for
essential website functions.
Where we rely on consent, you can withdraw that consent at any time. Withdrawing consent will not
affect the lawfulness of processing carried out before withdrawal

5. Who we share your information with
We do not sell your personal information. We only share it where needed for genuine business reasons,
including:
• delivery, installation, recycling and logistics providers involved in fulfilling your order;
• payment service providers and finance providers where you choose those services;
• website, hosting, IT and communication providers who help us operate the site and our systems;
• analytics and consent-management providers used to understand website performance and manage cookie
choices;
• manufacturers, warranty providers or repair agents where support, warranty or service work is required;
• professional advisers such as accountants, insurers or legal advisers where reasonably necessary;
• courts, regulators, law enforcement or other authorities where we are legally required to do so.
If you apply for finance, your information will also be processed by the finance provider and governed by that
provider's own privacy information as well as ours.

6. International transfers
Some of our service providers may store or access information outside the UK. Where that happens, we will
only use providers and arrangements that give your personal information appropriate protection under UK data
protection law, such as adequacy regulations or approved contractual safeguards.

7. How long we keep your information
We do not keep personal information for longer than necessary. Retention varies depending on the type of
information and why we collected it. In practice, we are likely to keep information for periods such as the
following:
Type of record Typical retention approach
Orders, invoices and core accounting
records
Usually kept for at least 6 years after the end of the relevant financial
year to meet tax, accounting and legal obligations
Customer service, warranty and
installation records
Usually kept for as long as needed to manage aftercare, warranty,
complaints and any related legal issues, then deleted or anonymised
when no longer needed
Marketing records and consent
preferences
Kept until you unsubscribe, withdraw consent or we decide they are
no longer current or useful
Website analytics and cookie-related
data
Kept in line with our cookie settings, provider controls and operational
needs, then deleted or aggregated where possible
If we need to keep information for longer because of a legal claim, dispute, warranty issue, fraud investigation
or regulatory requirement, we may do so for that purpose.

8. Cookies, analytics and similar technologies
Our website uses cookies and similar technologies. Some are strictly necessary for the site to work properly.
Others help us measure performance, understand usage or improve the site.
Our website currently references consent categories including analytics storage, ad storage, ad user data, ad
personalisation, personalisation storage, functionality storage and security storage. Non-essential cookies
should only be used where you have given valid consent through our cookie tools.
You can manage cookie choices through our cookie banner or your browser settings. Rejecting some cookies
may affect how parts of the website work.

9. Marketing
If you ask to receive marketing from us, we may send you news, offers, product launches or service updates by
email or other channels permitted by law.
You can opt out of marketing at any time by using the unsubscribe link in an email, changing your preferences,
or contacting us directly. Opting out of marketing will not stop us sending service messages about an order,
delivery, installation or warranty matter.

10. Your data protection rights
Under UK data protection law, you have rights that may apply depending on why we hold your information.
These include the right to:
• be informed about how we use your personal information;
• ask for access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your information in some circumstances;
• ask us to restrict how we use your information in some circumstances;
• object to certain uses of your information, particularly where we rely on legitimate interests or direct marketing;
• receive certain information in a portable format where the law allows;
• withdraw consent where we rely on consent.
To exercise your rights, contact us using the details at the top of this policy. We may need to verify your identity
before acting on a request.

11. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to
put things right.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data
protection matters. Further information is available at ico.org.uk.

12. Children
Our website and services are aimed at adults. We do not knowingly collect personal information from children
unless it is provided through a parent, guardian or other adult in connection with a purchase, delivery or service
arrangement.

13. Security
We take reasonable technical and organisational steps to protect personal information against unauthorised
access, loss, misuse, alteration or disclosure. No online system can be guaranteed to be completely secure,
but we work to keep our systems and suppliers appropriate to the nature of the information we hold.

14. Links to other websites
Our website may contain links to third-party websites, services or social media platforms. Those third parties
have their own privacy notices and practices. We are not responsible for their content or privacy handling once
you leave our website.

15. Changes to this policy
We may update this Privacy Policy from time to time to reflect legal, operational or website changes. The latest
version will always be published on our website with the date of the most recent update.

16. Contact details
Privacy contact
Panasonic Store Inverness
112 Academy Street
Inverness
IV1 1LX
Email sales@freemanretail.co.uk
Telephone 01463 716646